What is Social Media Marketing ?

    

     Social media marketing is a way for companies or brands to interact with customers, maybe potential customers in a social, natural way. This is typically done on bigger sites like Facebook or LinkedIn or Twitter but it can also be done on smaller niche sites that are built more around community. Social media is like a town-hall, it's a place where people to come to see their families or to catch up with friends, share stories even discuss today's latest breaking news or educate themselves. 

People don't want to be handed a flyer with your sales pitch on it, people want to discuss and engaging things that are relevant to them, interesting to them, as a chance for brands to get in touch with these prospects that could be coming through their pipeline, as a chance for them to reach out to people that may not know anything about them, to be able to discuss what's important to them, to engage in these conversations and have real discussions about real things that matter to the individual. Social media marketing can serve every stage of the buying cycle. 

    There's really two that stand out the most. The first one is the awareness stage which is where customers or prospects may not know anything about your company and you're really just trying to get yourself in front of them and so you're trying to engage in conversations with them or trying to just find places where they're talking about things that are related to your company, so you reach out to them and just make them aware of you, of your company. The second one is kind of on the other end of the spectrum which is more the customer relations side of things. Whether that support or just turning your existing customers, your most loyal ones, into brand advocates. If there's one thing to remember with social media marketing is to be yourself and have a personality. People don't want to engage with something stiff or just a logo they want to engage with a human so be a human being, be natural and be social .

     If people want to find out information they go straight to the Internet people have access to the Internet at their home their office in their car and in many cases even in their pocket is no wonder google has over 200 million lookups every single day with over six billion lookups every month people are certainly looking up the products or services your company offers if you're not putting that information online who is there are tons of sites online that are making it simple for the average user to get content on the Internet these sites are referred to as social media because they use media and since you're interacting with so many people on these sites they're quite social some of the biggest challenges people have when trying to market their business through social media .

How to start your business effectively through social media ?

    To start how to effectively , use their time and how do they all work together don't tell anyone but there are really only four steps , find people to give content , capture their information for stay in touch so you can sell them stuff here's another breakthrough in social media you do not make money with social media you make money by doing business with people that know like and trust you market with social media to develop relationships with people so they will know like and trust you then and only then will they buy from you instead of overloading yourself with thousands of social media sites you can use some of the most popular search engine friendly sites to accomplish these tasks find people interested in your products or services with the search tools from the 355 million people on Facebook the 35 million business people on LinkedIn or the estimated 50 million people who will be using Twitter by the end of the year provide content not commercials content on the sites like the second most utilized search engine YouTube .

You can also write articles for online magazine means like easy or make your own mini website or lenses on Squidoo you can make a blog or set up HUD pages or do about anything that delivers content like how-to videos our frequently asked questions about your area of expertise you then make a lead capture page which offers people something of high perceived value and ethical bribe for giving you their name and email this will allow you to send emails or newsletters and stay with in touch with people who have requested more information from you .  

To be as an expert , what does all of this do
1- it makes you credible 
2-  increases referrals 
3- builds new relationships four demands higher prices 
4- gives you outstanding visibility 
5-  it increases familiarity 
6-  builds trust
7- you can then offer your product or services 
8- because you are they perceived expert in other words it makes you top of mind it helps people know like and trust you . 
Congratulations you now get it that's social media marketing I'm Eric Kirit I'm Jody Underhill we're upside down an iceberg our niche is helping you expose yours .